The concept of "Web 2.0" began with a conference
brainstorming session between O'Reilly and MediaLive International. Dale
Dougherty, web pioneer and O'Reilly VP, noted that far from having
"crashed", the web was more important than ever, with exciting new
applications and sites popping up with surprising regularity. What's more, the
companies that had survived the collapse seemed to have some things in common.
Could it be that the dot-com collapse marked some kind of turning point for the
web, such that a call to action such as "Web 2.0" might make sense?
We agreed that it did, and so the Web 2.0 Conference was
In the year and a half since, the term "Web 2.0"
has clearly taken hold, with more than 9.5 million citations in Google. But
there's still a huge amount of disagreement
about just what Web 2.0 means, with some people decrying it as a meaningless
marketing buzzword, and others accepting it as the new conventional wisdom.
Web 2.0 is about making global information available to
local social contexts and giving people the flexibility to find, organize,
share and create information in a locally meaningful fashion that is globally
accessible. This article is an attempt to clarify just what we mean by Web 2.0.
Web 2.0, a phrase coined by O’Reilly Media in 2004, refers
to a proposed second generation of Internet based services such as social networking
sites, wikis, communication tools, and folksonomies that emphasize online
collaboration and sharing among users. O'Reilly Media, in collaboration with
MediaLive International, used the phrase as a title for a series of
conferences, and since 2004 it has become a popular phrase among technical and
marketing communities. Web 2.0 hints at an improved form of the World Wide Web.