These books talk about core Web 2.0 Ideas and Companies
Naked Conversations: How Blogs are changing the Way Businesses Talk with Customers by Robert Scoble, Shel Israel
The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations by James Surowiecki
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battell
Google: The Missing Manual
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