Silverlight also supports an installation approach that we call the "direct install" option - where you can directly integrate the setup of Silverlight in your site, and build a much more immersive and user-friendly experience.

When a user who doesn't have Silverlight installed clicks the install Silverlight image, you can author your site to directly download the Silverlight setup from Microsoft.com and immediately kick off the setup program.  When the setup program completes, you can then automatically refresh the HTML page and immediately launch the Silverlight content on your site (the user doesn't have to navigate or manually click refresh to enable this).  The overall process takes less than 20 seconds on a broadband connection, and the end user experience feels really integrated and easy.

Figure 1