External Content
With new things like ASP.NET and Web Services,
its now very easy to incorporate content from other places into your page. You
can currently do it on non-ASP pages too with JavaScript.
Using this you can create a kind of portal page
(like MyYahoo! or Netscape.net). These types of portals usually get users to
come back often because of the variety of content available on the page and
their ability to customize it.