Other Personalization

There are a few other ways that you can personalize to the user. Simple things like greeting by name and offering recommendations (amazon.com uses this). Allowing them to upload a picture of themselves (for the page) or their own background can also help. You should be able to guess how to implement these because they all are quite simple to do. In today's internet (where money is everything), getting a user to come back to your site because they like the way it looks and feels is very good (depending on the orientation of your site) and personalization with ASP is a great way to do it.