Tip/Trick: Fix Common SEO Problems Using the URL Rewrite Extension
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by Scott Guthrie
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Try the Rule Out

Now that we’ve saved the rule, let’s try it out on our site.  Try the following two URLs on my site:

http://www.scottgu.com/albums.aspx

http://scottgu.com/albums.aspx

Notice that the first URL (which has the “www” prefix) now automatically does a redirect to the second URL which does not have the www prefix.  Because it is a permanent redirect, search engines will follow the URL and update the page ranking.


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