In a nutshell – the free SEO Toolkit Analyzer helps you
increase traffic and visitors to your site, and as a result can increase the
revenue you directly or indirectly make through your web-site.
The SEO Toolkit Analyzer increases traffic to your site by
helping you assess and improve the search relevancy ranking of your site with
search engines like Google, Bing, and Yahoo. As your search relevancy
ranking improves, and your site becomes more search engine optimized, you’ll
find that your site receives more and more user traffic from search engine
queries.
Takes less than 5 minutes to download and run the SEO
Analyzer
It takes less than 5 minutes to download and run the SEO
Toolkit Analyzer against your web-site. You simply point the tool at the
top-level URL of your web-site, and then it will automatically crawl your site
like a search engine would – following each link, reviewing the HTML on each
page, and generating a human friendly report of every SEO or content violation
it finds on the site - along with suggestions on how to fix each of them:
Figure 1
It works with any web-server
The SEO Toolkit works with any web-server. It works with
IIS5, IIS6, IIS7 and IIS7.5 – it will even work with Apache web-servers running
on Linux. Basically you can point the SEO Analyzer at any remote HTTP
server and it will crawl the site and generate a SEO report. You do not
need to setup any software on the remote server – instead the tool crawls and
analyzes the site remotely just like a search engine would. This means
you can even run the site on your friends (or potential customers) sites and
generate reports for them.
The SEO Toolkit does require that you have the IIS7 Admin
tool installed on your local dev/client machine in order to host the SEO
Analysis admin UI tool. The IIS7 admin tool is a built-in feature of
Windows Vista, Windows 7, and Windows Server 2008. The IIS7 admin UI only
needs to be installed on your local dev machine though – you do not need to
have IIS7 installed on the server. The SEO utility running inside it will
work fine against your IIS5, IIS6 and other web servers.
How to download and install the SEO Toolkit
You can easily install the SEO Toolkit using the Microsoft Web Platform Installer.
Use the green "Install Now" button on the IIS SEO Toolkit download page
in order to automatically install the SEO Toolkit on your development machine
(clicking the button will also download and install the Web Platform Installer
if you don’t already have it installed).
How to Learn More
I wrote up a tutorial
on how to use the SEO Toolkit this past summer (the UI in some of the
dialogs has changed a little – but the functionality is the same).
You can also watch this IIS SEO Toolkit Video (5 minutes) or this longer IIS SEO Toolkit Video (15 minutes) to see the SEO
Toolkit in action.
You can post questions and get help in the SEO Toolkit Forum on
www.iis.net.
Summary
If you haven’t downloaded the SEO Toolkit and used it to analyzer your
web-site yet, then I highly recommend spending 10 minutes now and giving it a
try. You’ll find it provides a really easy, automated way to quickly find
and identify SEO issues you have on your web-site – along with suggestions on
how to fix them. Fixing them will increase the traffic and visitors to
your web-site.
Hope this helps,
Scott
[In addition to blogging, I'm also now using Twitter for
quick updates and to share links. Follow me at: twitter.com/scottgu]
