If you have a website, which collects
visitors' e-mail addresses, then you should maintain contact with those
registered on the site. This can be in the form of weekly newsletters,
promotional offers and other related campaigns.
If you make use of WordPress platform, you
should install plugins such as WordPress
Newsletter Plugin to send mailers. I have seen several plugins which have
the ability to send mass mails all at once. However, this process will
drastically affect the functioning of the mail server. Hence, you require an
automated solution, which has the ability to send a fixed number of e-mails on
an hourly basis without causing any heavy loads on the server.
WordPress Newsletter plugin developed by Tribulant
Software ships with several advanced features such as Multiple Mailing
Lists, Bounce Management, Gmail SMTP Capability with several themes. Moreover,
you can directly import subscribers using the Import/Export feature and
automatically pump new subscribers to the mailing list. I feel that this
feature will be very useful for blogs and WordPress article directory websites
that are already established on the web.