Once you have created the .zip deployment package file, you can use the IIS Admin Tool to install it.  Within the IIS Admin tool simply click the “Import Server or Site Package…” link on the “Actions” panel of the admin tool (these links are present if Web Deploy is installed):

This will launch a dialog that allows you to select the .zip package file.  When you do this the IIS Admin Tool will show the administrator the exact deployment steps that have been automated by the package:

If you continue through the wizard it will automate provisioning the application for you onto your server.