Today we are shipping the first beta of a new free tool - the IIS Search Engine Optimization Toolkit - that makes it easy to perform SEO analysis on your site and identify and fix issues within it.

You can install the IIS Search Engine Optimization Toolkit using the Microsoft Web Platform Installer I blogged about earlier this week.  You can install it through WebPI using the “install now” link on the IIS SEO Toolkit home. 

Once installed, you'll find a new "Search Engine Optimization" section within the IIS 7 admin tool, and several SEO tools available within it:

Figure 1

The Robots and SiteMap tools enable you to easily create and manage robots.txt and sitemap.xml files for your site that help guide search engines on what URLs they should and shouldn’t crawl and follow.

The Site Analysis tool enables you to crawl a site like a search engine would, and then analyze the content using a variety of rules that help identify SEO, Accessibility, and Performance problems within it.