There are a bunch of additional violations and content issues that the Site Analysis tool identified when doing its crawl of my web-site.  Identifying and fixing them is straight-forward and very similar to the above steps.  Each issue I fix makes my site cleaner, easier to crawl, and helps it have even higher search relevancy.  This in turn will generate an increase of traffic coming to my site from search engines – which is a very cost effective return on investment.  Once a report is generated and saved, it will show up in the list of previous reports within the IIS admin tool.  You can at any point right-click it and tell the IIS SEO Toolkit to re-run it – allowing you to periodically validate that no regressions have been introduced.

The preview build of the Site Analysis tool today verifies about 50 rules when it crawls a site.  Over time we’ll add more rules that check for additional issues and scenarios.  In future preview releases you’ll also start to see even more intelligence built-into the SEO Analysis tool that will allow it to also verify on the server-side that you have the URL Rewrite module installed with a good set of SEO-friendly rules configured.  The Site Analysis tool will also allow you to fix certain violations automatically by suggesting rewrite rules that you can add to your site from directly within the site analysis report tool (for example: to fix issues like the “/” and “/Default.aspx” canonicalization issue we looked at before).  This will make it even easier to help enforce good SEO on the site.  Until then, I’d recommend reading these links to learn more about manually configuring URL Rewrite for SEO:

IIS7 and URL Rewrite: Make your Site SEO

10 URL Rewriting Tips and Tricks

URL Rewrite Module

URL Rewrite Walkthrough