Tip/Trick: Fix Common SEO Problems Using the URL Rewrite Extension
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Published: 20 Apr 2010
Unedited - Community Contributed
In this article, Scott examines the usage of the free Microsoft URL Rewrite Extension, which fixes a bunch of common Search Engine Optimization (SEO) problems. He initially demonstrates how to measure the SEO of a website with the Microsoft SEO Toolkit followed by the coverage of topics such as Search Relevancy and URL Splitting. He also examines the list of common SEO problems with a detailed description of various real world scenarios. Towards the end of the article, he lists four simple rules for improved SEO.
by Scott Guthrie
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Republished with Permission - Original Article

Search engine optimization (SEO) is important for any publically facing web-site.  A large % of traffic to sites now comes directly from search engines, and improving your site’s search relevancy will lead to more users visiting your site from search engine queries.  This can directly or indirectly increase the money you make through your site.

This blog post covers how you can use the free Microsoft URL Rewrite Extension to fix a bunch of common SEO problems that your site might have.  It takes less than 15 minutes (and no code changes) to apply 4 simple URL Rewrite rules to your site, and in doing so cause search engines to drive more visitors and traffic to your site.  The techniques below work equally well with both ASP.NET Web Forms and ASP.NET MVC based sites.  They also works with all versions of ASP.NET (and even work with non-ASP.NET content).

[In addition to blogging, I am also now using Twitter for quick updates and to share links. Follow me at: twitter.com/scottgu]

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