Republished with Permission - Original Article
Search engine optimization (SEO) is important for any
publically facing web-site. A large % of traffic to sites now comes
directly from search engines, and improving your site’s search relevancy will
lead to more users visiting your site from search engine queries. This
can directly or indirectly increase the money you make through your site.
This blog post covers how you can use the free Microsoft URL
Rewrite Extension to fix a bunch of common SEO problems that your site
might have. It takes less than 15 minutes (and no code changes) to apply
4 simple URL Rewrite rules to your site, and in doing so cause
search engines to drive more visitors and traffic to your site. The
techniques below work equally well with both ASP.NET Web Forms and ASP.NET MVC
based sites. They also works with all versions of ASP.NET (and even work
with non-ASP.NET content).
[In addition to blogging, I am also now using Twitter for
quick updates and to share links. Follow me at: twitter.com/scottgu]