The above 4 rules are pretty easy to setup and should take
less than 15 minutes to configure on existing sites you already have.
The beauty of using a solution like the URL Rewrite
Extension is that you can take advantage of it without having to change code
within your web-site – and without having to break any existing links already
pointing at your site. Users who follow existing links will be
automatically redirected to the new URLs you wish to publish. And search
engines will start to give your site a higher search relevancy ranking – which
will list your site higher in search results and drive more traffic to it.
Customizing your URL Rewriting rules further is easy to-do
either by editing the web.config file directly, or alternatively, just double
click the URL Rewrite icon within the IIS 7.x admin tool and it will list all
the active rules for your web-site or application:
Clicking any of the rules above will open the rules editor
back up and allow you to tweak/customize/save them further.