Tip/Trick: Fix Common SEO Problems Using the URL Rewrite Extension
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by Scott Guthrie
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4 Simple Rules for Improved SEO

The above 4 rules are pretty easy to setup and should take less than 15 minutes to configure on existing sites you already have. 

The beauty of using a solution like the URL Rewrite Extension is that you can take advantage of it without having to change code within your web-site – and without having to break any existing links already pointing at your site.  Users who follow existing links will be automatically redirected to the new URLs you wish to publish.  And search engines will start to give your site a higher search relevancy ranking – which will list your site higher in search results and drive more traffic to it.

Customizing your URL Rewriting rules further is easy to-do either by editing the web.config file directly, or alternatively, just double click the URL Rewrite icon within the IIS 7.x admin tool and it will list all the active rules for your web-site or application:

Clicking any of the rules above will open the rules editor back up and allow you to tweak/customize/save them further.

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